Paul Campbell Market trader turned burger king – MoneyWeek – bet28365体育在线注册_365娱乐平台_沙巴体育官网

HisfatherownedthreehardwarestoresinEssexandLondon,butitwasalwaysastruggletomakeendsmeet。

SofromanearlyagePaulwouldhelpwhenhecould,cashingupattheendofthedayandputtinguptheshuttersatnight。

Forthishewaspaidin“loveandpocketmoney”–mostlytheformer。

Sotoboosthisincome,Paul,now44,decidedtoworkforhimselfatweekends。

Hetooksomestockfromhisfather,oncredit,andsetupamarketstallinIlfordwithafriend。

Itwastheearly1980sandRubik’scubes,partofhisfather’sinventory,werealltherage。

Paulandhisfrienddecidedtoconcentrateonsellingthem,butunfortunatelyacompetitorhadsetupastallnearbywithpreciselythesameidea。

Clearly,twostallssellingRubik’scubesnexttooneanotherwouldnotwork。

“Wetookthestrategicdecisiontoundercuttheoppositionfornexttonothing,”saysPaul,“youknow,10pacube。

Theymusthavethoughtitridiculous。

Theywereabouttenyearsolderthanusandsawthesetwo17-year-oldswalkinandruintheirbusinessfora5%margin。



Butitworked。

Theysoldhundredsofcubesandoutmanoeuvredtheircompetitor。

ItwasPaul’sfirstlessonintheimportanceofgettingthepriceright。

AftertakingahistorydegreeatManchester,PaultrainedasanaccountantwithKPMG,beforelookingafterachainofhealthclubs。

Intheprocess,hemadeabitofmoney,butnotenough。

Hehadwatchedhisfatherstruggletostayafloatinthe1970sandwasdeterminedthatwouldn’thappentohim。

So,in2000,hejoinedPizzaExpress,wherethebrotherofanoldfriendwaslookingforsomeonetojointheboard。

DavidPagehadworkedhiswayupfromdishwashertooneoftheownersofthegroup,andknewthebusinesslikethebackofhishand。

“I’mnotanoperator,whereasDavidis,”saysPaul。

“Sowecomplementedeachotherverywell。



WhenPizzaExpresswassoldin2002,thetwomendecidedtogoitalone。

Theysetupacompanytoinvestinanddevelopsuccessfulrestaurantchainsandraised£14monAim。

Theirgroup,ClaphamHouse(CPH),boughttheRealGreekFoodcompany,theBombayBicycleCluband,in2004,theirmostsuccessfulbrandyet,theGourmetBurgerKitchen。

“Thegreatthingaboutburgersisthatthey’resuchauniversalproduct,”hesays。

GourmetBurgerKitchenisalreadyupandrunninginDubaiandTurkey,withplanstomovetoHongKonginthenextyear。

Andwitha“pricepointof£10-£15”ahead–“notsoexpensivethatyou’repushingpeople”–hereckonsClaphamHouse,whichturnedover£45mlastyear,iswellabletorideoutthecurrentretaildownturn。