Tesco gets boost as recovery plans become clear – MoneyWeek

NewsofthesupermarketchainsfalliblityshockedinvestorsusedtoTescoobliteratingalloppositionthroughastrategyofrollingstoreopeningsandextremelytightpricing。

ThefirmbelievesthewheelscameoffpartlybecauseitstoppedfocusingontheUK。

ProjectsinboththeUSandAsiacametodominatetheheadlinesbutmorecruciallythedomesticstoreofferingwasseentohavebecomejaded。

Thatschanging,witha£1bninvestmentprogrammeunderway,morestaffbeingrecruitedtoenhancecustomersin-storeexperienceanddatafromTescosClubcardbeingusedtocalibratetheofferingineachstoretoreflectmorecloselythedemographicofitsarea。

TheplatformforTescotodeliverallthesepositivemessageswasastorereopeninginBishopsStortford,Hertfordshire,attendedbyChiefExecutivePhilipClarkeandabevyofjournalists。

Thecontextthoughisdifficult。

ThecompetitionhasuppeditsgameandTescosawitsmarketsharedropfrom30。

9%inApril2011to30。

7%inAprilthisyear。

Itmayseemlikeasmalldropbutafteryearsofexpansion,theseareworryingtimesforTesco。

Nevertheless,withanewstrategyinplace,thestockhasrisennearly10%inthelastthreemonthsand,followingtheBishopsStortfordjunket,andconsequentpresscoverage,theyhavepushedup0。

6%onTuesday

BS

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