Blackberry Z10 hits UK stores today – New features including touchscreen

Inthepress:NewBlackBerryhitsUKstores

LastupdatedonJune24th,2019ThelatestBlackBerrysmartphonewillhitUKstorestodayafterbeing,unveiledyesterday。

TwoBlackBerry10handsetswithanewsoftwaresystem,werelaunchedbyparentcompanyResearchinMotion(RIM)atsixeventsaroundtheglobe,intandemwithanannouncementthattheCanadianfirmhasrebrandeditselfasBlackBerryinlinewithitsbiggestproduct。

AndtheUKwillbethefirsttogetthetouch-screenZ10whereitwillgoonsaletoday,withCanadaandtheUAEgettingitinFebruaryandtheUShavingtowaituntilMarch。

ThorstenHeins,presidentandchiefexecutiveofRIM,saidthetimingfortheQ10,whichfeaturesBlackBerrystrademarkQwertykeyboard,dependsontestingbutishopedtohitthemarketinApril。

MrHeinssaidthenewsoftwaresystemwascentredaroundtheBlackBerryHub,whosekeyfeatureistheabilitytoamalgamateinformationfrommultipleapps,likeFacebook,TwitterandLinkedInsimultaneouslywithinphonesinrealtime。

Weintendtoleadthemovefrommobilecommunicationtomobilecomputing,hesaid。

TheunveilingwasdesignedtoappealtoBlackBerryscorebusinessusersasmuchassocialusersofsystemslikeBlackBerryMessenger(BBM)withsoftwareallowinguserstousetheirphoneforbothworkandpersonalusebutkeepthemseparatelysecure–aninnovationMrHeinshopeswillpersuadepeopletogofromusingtwodevicestoone。

RobertRutherford,CEOofQuoStarSolutions,thinksthefirmmayhavetakenamajorstepinmakingitcommerciallyviableforemployeestousetheirowndevicestoaccessworknetworks。

Traditionallybringyourowndevice(BYOD)hashadtwomajordrawbacks,itwasn’tsecureanditwasn’tpractical,hesaid。

ThesecurityrisksforBYODdevicesaremoreorlessthesameascompany-owneddevices。

Itishowevermuchhardertocontroldevicesthecompanydoesn’town。

Howdoyoudictatewhichapplicationsandservicescanorcan’tbeinstalled,eitherintentionallyorunintentionally?

AccordingtoBlackberry,theansweris(onthesurfaceatleast)remarkablysimple:separatethem。

Insteadofhavingaworkphoneandapersonalphone,getawork/personalphone。

Thecompanymightevenbuyitforyou。

Headded:“Fromapracticalperspective,theabilitytoeasilyseparatethetwohalvesoflifeoffersmuchpromise。

Adevicewithafunctionalprofiledesignedforthenecessitiesofbusinessontheonehandandamedia/socialprofileontheotherhaspracticalbenefitsthatextendfarbeyondahealthywork/lifebalance。

OthernewfeaturesincludetheabilitytoholdvideocallswithintheBBMinstantmessagingsystemandanewappcalledScreenshare,whichworkswithBBM,willallowuserstogivevirtualaccesstotheirphonesscreentolookatpicturesandothercontent。

Ahigh-techcamerawiththeabilitytocapturehigh-qualitystillsfromasequenceofvideo,plusanewpictureeditingsystem,isalsoincluded。

Thereare70,000appsavailableforthenewsystemalreadyviaBlackberryWorld,thefirmsaid,withSkype,AmazonKindleandAngryBirdsamongstthosecommittedtothesystem。

ButAdamLeach,principalanalystatOvum,thinksdespitethenewfeaturesthephonewillstillbeanicheproduct。

TheBlackberry10platformoffersadifferentiateduserexperienceintoday’scrowdedandhomogenoussmartphonemarket。

TheBlackberryZ10andQ10willstandoutfromtheAndroidmassesandlookdistinctfromApple’siPhone。

TheuserexperienceofBlackberry10introducessomenicenewfeaturesbutimportantlybuildsonBlackberry’sUIheritageandthereforewillcertainlyappealtoexistingBlackberryusers。

However,thechallengeforthecompanywillbetoattractnewusersandthosethathavealreadymovedtoalternativesmartphones。

BlackberryhasrightlyfocusedonensuringthattheBlackberry10deviceshavealargecatalogueofcontentandapplicationswhichisnowessentialforanymodernsmartphone,andachieving70,000applicationsatthelaunchofanewplatformisgoodstart。

However,Ovumbelievesthatdespiteawell-designedBlackberry10platform,thatwillcertainlyattractshort-terminterestfromexistingusers,thecompanywillstruggletoappealtoawideraudienceandinthelong-termwillbecomeanicheplayerinthesmartphonemarket。